At DSW Optical working with our independent customers to support their business is what drives our success.

Creating the best service and offering the widest choice of optical solutions, to ensure the independent can differentiate itself from the crowd.

Changing Technology

DSW Optical brand products use the latest IOT  designs, combining innovation and proven technology to offer a wide range of solutions. Accommodative design and personalisation are available in many of our designs, to create a bespoke offering, and to ensure a high quality finish we use up to date glazing equipment, coupled with decades of experience in our team.

Leading Innovations

Independent practices are always at the forefront of innovation, using the latest designs of frames, lenses and coatings available. DSW Optical have worked with opticians over the past decade to introduce our own brand of personlalised lenses and coatings, to fit in with the modern use of optical solutions.

To see our range of lenses or coatings, please click the link below.

Frame packages solutions

Creating a simple system for ordering a wide range of complete glasses can save time and money. By combining a wide range of packages from multiple suppliers we can cater for most taste, making the control stock much simpler for the optician. Our frames ranges are kept regularly updated.

For more information please click the link below or get in touch with our team.

As an independent laboratory along with DSW brand products we are able to supply almost any manufacturers lenses such as:

Independent lives require the vision to succeed