Welcome
DSW Optical have been supporting independent opticians since 2009. The founder has always believed passionately in the need for independent opticians and suppliers in the marketplace, with 20 years in the optical industry we offer a service to their customers and patients that cannot be achieved when decisions are outsourced away from the clinic. Our team know that high quality service and innovation are needed to support the opticians that work with us and do all possible to do this.
OUR PLEDGE
At DSW Optical many of our team have worked in practice and are familiar with the demands that patients can bring. By understanding this we appreciate why it is so important to ensure we offer quality products in a timely manner and ensure we are creating solutions for the complex needs of all the patients that walk through the practice door. Our pledge is to do all we can to support our practice partners.
Quality and Care
By working with and listening to our partners, we can build trust and provide the technical solutions they need. Doing this successfully requires quality and delivery, that is why we constantly monitor and enhance the service we provide by investing in new equipment and technology. Our customer care team are always available to help with any queries and build solutions, whether technical or though advise.
Tips and Treat(ment)s
Coatings and tints can be used either to increase light transmission, or to block unwanted wavelengths of light. They can also be used to enhance the cosmetic appeal of the wearers glasses, which is why at DSW Optical we provide multiple AR coats, medical tints and a full pallet of personalised tint combinations to fit the lifestyle and look of the glasses wearer. You can find out more on the DSW Lenses page or by contacting us.
Our Services
All our services are designed to give our customers choice, from a simple CEF job to in-house training. All our products come with dispensing notes, and many have leaflets and information booklets to assist in dispensing them. Our glazing services provides the facility to do rimless and step bevels and our engraving service can be either done on the frame or lenses. By providing these services and many more, we hope to maximise the services our customers can provide for their patients comfort and satisfaction.
Glazing
Frame + Lens Packages
Engraving
Independent optical lab since 2009
In working with independent opticians, we understand that providing a quality of service that people will come back for is key to our success. From budget to fully bespoke, customers will get products which are personal to them. Providing these options maximizes the variety of services and ensures complete satisfaction.
As Director I know that fundamentally that the basic test for any glasses we produce should be –would I give it to a close friend or member of my family– if it can’t pass this test, it isn’t good enough to be given to a customer. This underpins all the work our team provides.
At DSW we also support and work with our local businesses and community
Together with our team we have sponsored toys and clothes for children in Uganda and supported the production of educational material for local schools, we have also sponsored charity organisations that supports disadvantaged and disabled children across the UK.