DSW Optical is an independent optical laboratory that provides complete glazing services for a variety of lenses and frames, including the necessary equipment and experience in rimless glazing to ensure the highest quality finish. It’s our belief in personal service, honesty and understanding that has allowed us to gain the trust and loyalty of independent opticians across the country.
To ensure that all our glazing is to the highest standards we use some of the best equipment on the market which allows us to make not only frame shape alterations but also bevel and groove changes to best fit the job in hand. The bevel control flexibility allows us to not only guarantee simple jobs are done correctly but also the more complex high prescription lenses are fitted well and securely, while the frame shape alteration system gives us the ability to make changes such as simple ‘add 2mm to the bottom’ into a supra or complete bespoke rimless shapes at the touch of a button.
years of proven quality and service
At DSW Optical we recognise that we live in a busy world of corporate megaliths and faceless Internet companies where it is easy to ignore how important it is to be recognised as an individual. DSW is proud to provide a bespoke tailored service to all our customers, knowing that each pair of glasses we make is as unique as the patients that will wear them.
As director of DSW Optical I was taught that each pair of glasses should be treated as if they were being made for a good friend, if it couldn’t pass the fundamental test of would you ask them to wear it? then it isn’t good enough. I have kept this with me for over 25 years and it is now central to all we do at DSW Optical.
As an independent we realise that one of the greatest costs to your business can be time, so in an effort to save your precious time and money we are constantly looking out for adding new products to our ranges, allowing you to offer the best products to your patients. Along with the benefits of improving the service we provide by reducing the league times it can also reduce the postage costs you often pay.
Frame + Lens Packages
At DSW we also support and work with our local businesses and community
Together with our team we have sponsored toys and clothes for children in Uganda and supported the production of educational material for local schools, we have also sponsored charity organisations that supports disadvantaged and disabled children across the UK.