Extensive range of optical frames, Single Vision, Bifocal, Lifestyle and Freeform progressive lenses.
If you have any questions or wish to find out more, please visit our website www.dswoptical.com
you can also contact us by email dswopitcal@googlemail.com or by phone 01254 265 365.
DSW Optical specialise in new technology freeform progressive lenses.
All our freeform Premium and Camber will incorporate patented Digital Ray-Path® technology. This uses an advanced 3-dimensional calculation model that takes into account the actual position of the lens and the natural movements of the eye, resulting in an innovative lens that is personalised for the wearer and provides better vision in all zones of the lens.

Our coating can be added to your Single vision, bifocal or freeform progressive lenses.
Hydro+ coating – scratch resistant, easy clean, repels grease, grime and dust, eliminates reflections (front and back)
Honeycomb coating – freeform technology all advantages of Hydro+ coating with honeycomb mesh on the lenses. Crisper, sharper vision, reduced glare, improved eye fatigue, great for driving, full UVA and UVB protection.
Blue coat – all advantages of Hydro+ together with blue lights filter. Reduce eye strain, eliminate reflections, improve comfort.