View Product Brochure DSW Optical Own Brand

DSW Varifocals

DSW Optical has worked with our partners to provide a full range of lens designs for our customers. With the introduction of our own brand in 2020 being the culmination of the work we have put in. Our commitment to quality designs continues, under our own name, continuously looking to offer better solutions to the wearers of our products.

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DSW Camber Varifocal Lenses

DSW Camber Personal

  • Uses Camber Technology, Steady Plus Methodology and Digital Ray Path 2® 
  • Superior visual acuity
  • Improved quality of vision in near zone
  • Higher image stability for reduced swim effect
  • Near elimination of peripheral blur
  • Supperior visual quality when viewing digital devices
  • Personalised to lifestyle and frame fit to offer our best quality vision from a varifocal

DSW Camber Individual

  • Uses Camber Technology, Steady Plus Methodology and Digital Ray Path 2® 
  • Superior visual acuity
  • Improved quality of vision in near zone
  • Higher image stability for reduced swim effect
  • Near elimination of peripheral blur
  • Supperior visual quality when viewing digital devices
  • Can be personalised to  frame fit measurements
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DSW Freeform Varifocal Lenses

DSW InLife Personal

Uses Steady Methodology and Digital Ray Path 2® 

Near focused            (N)

  • Focused design enhances the weares ability to spend extended periods of time on close tasks. Ideal for those who enjoy reading or use computers extensively, but still giving comfort and clarity in all areas.

Central  Workplace       (I)

  • Central design is focused around creating a seamless transition through the lenses, giving extra emphasis on the intermediate vision. Ideal for those focused on more indoor use, but not wanting to be restricted by office lenses.

Active Distance              (D)

  • Active design is based on the principle that just because you need a varifocal doesn’t mean you spend all day in an office or don’t enjoy active sports. The lens has a more dynamic distance zone, but can still be comfortably used for any distance when required.

Also available as a balenced design

Excellent image stability and reduced swim effect

Increased visual acuity when using digital devices

Reduced peripheral blur

Variable insets to maximise near zone

Can be personalised with frame fit information

DSW InLife Stable

  • Uses Digital Ray Path® Technology and Steady Methodology
  • Visual fields are balenced offering gradual transition that feels natural
  • Reduced swim effect
  • Superior digital design, ideal for the budget conscious
  • Available with variable insets to maximise the near zones

DSW InLife Essential

  • Uses Digital Ray Path Technology® 
  • Popular budget varifocal featuring backsurface soft design
  • Good entry level varifocal for new and existing wearers
  • Choice of any index and multiple coating options
  • Available with variable insets to maximise the near zones

DSW InLife Drive

  • Uses Digital Ray Path 2® 
  • Optimised feilds of vision for better veiw of mirrors and dashboard
  • Both SV and Varifocals incorporate a night vision zone ideal when driving in low light conditions
  • Can significantly reduced visual fatigue when driving
  • Can be combined with Drive coat offering enhanced contrast and reduced glare, Coating offers 100%UV protection
  • Varifocal available in standard or short corridors to best suit the frame

DSW Life-style Lenses

Occupational lenses offer a perfect balance for those people that find Single vision or Varifocals too restrictive for their lifestyles.

Indoor use Occupational lenses can offer much wider near zones than varifocals and the added benefit of intermediate vision compared to single vision readers

Boosted and occupational lenses can reduce fatigue and improve posture, making them far more comfortable when doing prolonged tasks.

DSW Camber Degressive

  • Used variable base and Digital Ray Path 2® Technology
  • Enhanced fields of vision
  • Optimised versions for multiple working distances
  • Near elimination of floating effect
  • Personalised design with frame fit measurements

DSW InLife Boost

  • Uses Digital Ray Path 2® Technology
  • Ideal stepping stone for those not ready for varifocals or suffering from ‘device fatigue’
  • Small boost in the near zone improves wearers experience of digital devices and small print over prolonged periods
  • Can help reduce dry eyes and headaches
  • Available in 0.50 to 1.25 boosts

DSW InLife Indoor

 

  • Uses Digital Ray Path 2®
  • Single surface design optimised for multiple working distances
  • Can reduce fatigue when working on digital devices or tasks thatr require prolonged near work
  • Available with variable insets to maximise the near zones
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Photochromatic and Polarised Lenses

Transition®

  • Transition® is the best known photochromic and is available in multiple colours
  • The most popular colours are still Grey and Brown but fashion colours are worth asking about
  • Transition® lenses can be combined with reflective coatings to create a more personalised look
  • Transition® Xtractive® lenses come with a slight tint indoors and react even behind a windshield
  • Xtractive® are available in Brown, Green and Grey
  • Transition® Xtractive Grey Polarised is available for a fast acting lebs going from 10% to 80% ABS
  • All Transition® lenses come with full UV protection
  • Transition® Drivewear® is a polarised photocromic that offers 50% ABS darkening to 85% ABS when exposed to UV

Photochromic

  • Offering Full UV and now available in up to 1.67 index it is an ideal option for the more price sensitive consumer
  • Available in Brown and Grey in 1.5, 1.56, 1.6 and 1.67. Also Green in 1.56 index
  • Photochromic Grey can be combined with Polarised light Grey to allow lenses to react from 60% ABS to 90% ABS
Sunglasses next to swimming pool
Lady with brown hair wearing pink framed sunglasses

Polarised

NuPolar®

  • Available in Brown, Green and light and dark Grey
  • 100% UV protection
  • Reduced horizontal reflections improve visual acuity
  • Ideal for many sports and driving in bright, wet conditions
  • Also available as Photochromatic Grey
  • Polarsied Gradient 80% ABS to 50% ABS avaible in Grey and Brown Grey

Lens Coatings

Coatings now form a large part of the UK market, growing year on year steadily. Whether it’s a customer wanting the clarity of HMC, or the ease of cleaning offered by DSW Hydro+ coats, the consumer awareness and desire for good quality coatings is growing. With the added robustness of DSW Bonded coatings and reduced hue of DSW Crystal+, the customers can get the best clarity and cosmetic benefits for longer, knowing the manufacturing guarantees can last up to three years.

UV Filter

  • For 1.5 index this filters out harmful UV light. Other indexes and materials have UV built in

Hard coat

  • Improves scratch resistance by creating a barrier between the lens and abrasive surfaces

HMC

  • Minimises glare
  • Hard coat improves life span of lens

Hydro HMC

  • Hydrophobic and Oleophobic layers reduce the need for cleaning
  • Minimises glare
  • Hard coat improves life span of lens

Hydro + HMC

  • Hydrophobic and Oleophobic layers reduce the need for cleaning
  • Minimises glare
  • Hard coat improves life span of lens
  • Antistatic properties reduce static built up on the lens, avoiding dust becoming attracted to the surface

DSW Crystal+

  • Achromatic AR coating reduces residual colour from the coating
  • Hydrophobic and Oleophobic layers reduce the need for cleaning
  • Minimises glare
  • Hard coat improves life span of lens
  • Antistatic properties reduce static built up on the lens, avoiding dust becoming attracted to the surface

Blue +

  • Hydrophobic and Oleophobic layers reduce the need for cleaning
  • Minimises glare
  • Hard coat improves life span of lens
  • Antistatic properties reduce static built up on the lens, avoiding dust becoming attracted to the surface
  • Blocks harmful Blue light between 420 and 460 nm coming from digital devices
  • Enhances contrast due to the yellowish residual colour

DSW Bonded and Bonded Blue

  • Double layer Hydrophobic and Oleophobic layers reduce the need for cleaning
  • Top quality AR with 99% light transmission
  • Lens polymerization improves bonding and life span of lens
  • Antistatic properties reduce static built up on the lens, avoiding dust becoming attracted to the surface
  • Comes with 3 year Guarantee against coating failure

DSW Drive and Contrast Filters

  • All our Drive and Contrast filters come with anti reflection coatings as standard, to improve their optical performance and enhance the cosmetic appearance
  • Drive coats are designed to minimises glare, allowing more visible light into the eye. Reducing Fatigue and improving contrast, especially at night
  • Task specific coatings, such as Honeycomb, can help improve contrast and reduce halo effect for post operations, they also block UV light between 420 and 460 nm coming from digital devices

Mirror Coat

  • Available in multiple colours, creating reflective surface to give a distinctive fashion look. Sun Mirror comes with a full 85% ABS tint,
  • Flash Mirror can be applied to lighter tints or Photochromic, for a different fashion look for all weathers.

Measurements

Our premium varifocal lenses are available in seven progression lengths: XS, XS/S, S, S/M, M, M/L, L.

The height varies depending on the progression length. Recommended minimum height is 15mm.

When measuring progressive lens you must keep minimum 9 mm from the top of the frame.

Extra measurements such us Pantoscopic Tilt, Wrap angle and vertex distance should be taken for the best possible result on all individualise lenses.

Measuring ruler to take all 3 parameters it’s available to order by phone 01254 265 368 or email dswoptical@googlemail.com