At DSW Optical we work with  independent practices to support their business, it’s what drives our success.

By creating the best service and offering the widest choice of optical solutions, to ensure the independent can differentiate itself from the crowd.

Changing Technology

DSW Optical own brand products use the latest IOT  designs, combining innovation and proven technology to offer a wide range of solutions. Accommodative design to improve comfort and personalisation to create clarity, giving a bespoke offering. To ensure a high quality finish we have invested in MEI technology to supplement out glazing, this is coupled with decades of experience in our team.

Leading Innovations

DSW Optical has worked with independent practices and supplies over the past decade to bring many of their products to the forefront of the market. We are continuing to use the latest material designs and coatings available to fit in with the modern use of optical solutions.

To see our range of lenses or coatings, please click the link below.

Frame packages solutions

Creating a simple system for ordering a wide range of complete glasses can save time and money. By combining a wide range of packages from multiple suppliers we can cater for most tastes, making the control stock much simpler for the optician. To ensure less miles per frame, out in-house stock range is kept regularly updated with the most popular frames.

For more information please click the link below or get in touch with our team.

Independent lives require the vision to succeed