At DSW Optical we work with independent practices to support their business, it’s what drives our success.
By creating the best service and offering the widest choice of optical solutions, to ensure the independent can differentiate itself from the crowd.
Changing Technology
DSW Optical brand products use the latest IOT designs, combining innovation and proven technology to offer a wide range of solutions. Accommodative design and personalisation create a bespoke offering, and to ensure a high quality finish we have invested in MEI technology to suppliment out glazing. This is coupled with decades of experience in our team.
Leading Innovations
Independent practices are always at the forefront of fashion and innovation, using the latest designs and materials available. DSW Optical have worked with practices over the past decade to introduce our own brand of personlalised lenses and coatings, to fit in with the modern use of optical solutions.
To see our range of lenses or coatings, please click the link below.
Frame packages solutions
Creating a simple system for ordering a wide range of complete glasses can save time and money. By combining a wide range of packages from multiple suppliers we can cater for most taste, making the control stock much simpler for the optician. Our frames ranges are kept regularly updated.
For more information please click the link below or get in touch with our team.